2 months ago

Arlington, Va.

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Consumer Brands is a hybrid workplace! Our fully vaccinated team collaborates in the office at least two days per week (Wednesdays are required) and works remotely for the remaining days. We are committed to employee safety and wellness and continue to monitor federal, state and local guidance for best practices when it comes to COVID-19.

Position Summary

The CEO of the Consumer Brands Association works with the CBA Board of Directors to craft the organization’s vision and build and execute the strategic plan. The CEO is responsible for the leadership, direction, and overall management of the association and its resources, including the recruitment, retention, and motivation of a high-performing team.

The CEO is also the primary spokesperson for the industry and a frequent speaker and commentator in multiple public settings. This leader articulates and enhances CBA’s value proposition to current and prospective members, sustaining the current member base and attracting new members to join. The President and CEO positions CBA as a leader among CPG trade associations and represents U.S.-based interests to the global Consumer Goods Forum.  This leader is ultimately responsible for coordinating the work between CBA staff, the Washington offices of member companies, and affiliated organizations to ensure maximum impact on behalf of the CBA membership.

Key Relationships

Reports to CBA Board of Directors, working closely with the Executive Committee.

Direct reports include:

  • Executive Vice President, Public Affairs
  • Executive Vice President, Industry Engagement
  • General Counsel and Senior Vice President, Operations and Initiatives

Other key relationships include:

  • Current and prospective member company CEOs
  • Other related associations and NGOs
  • Consumer Goods Forum
  • Relevant policymakers and regulators
  • Consumers
  • Retailers

Desired Outcomes

  • CBA is aligned around an agenda that unites the industry.
  • Increased influence on the issues that matter most to the membership; CBA serves as a clear and compelling voice for the industry in DC.
  • Diversified revenue sources that insulate CBA from risk and ensure long-term financial sustainability; a sustainable budget that allows for a more ambitious agenda.
  • Continued high level of engagement among the industry’s leading CEOs.
  • Membership retention and growth.
  • Strong culture and staff dynamics; a motivated team with clear roles and objectives.
  • Enhanced relationships between CBA and stakeholders within member companies (e.g., R&D, legal, public policy).
  • A clear and well-defined strategic plan against which CBA consistently delivers.

Candidate Profile

The next President and CEO of the Consumer Brands Association will be a visionary leader and organizational builder who can ensure CBA’s long-term financial sustainability while creating an agenda that unites the industry to drive maximum impact. This leader will have the stature, presence, mental agility, and issue breadth and depth to work effectively with CBA’s CEO-led board and elevate dialogue to the appropriate strategic level. CBA’s next CEO will be comfortable with ambiguity, and especially skilled at building alignment among disparate views.

Ideal Experience

Significant senior leadership experience
Has held direct accountability for driving results (policy and financial) in an organization of comparable scale, scope, and complexity

Stakeholder management experience
A track record of galvanizing diverse groups of high-level stakeholders with often disparate views and interests around an agenda

Experience shifting public perception of an issue set
An understanding of and ability to leverage public relations to shift the public’s perception of an issue or cause

Legislative and regulatory policy experience
Credibility and influence in Washington, DC

Food, beverage, and consumer products industry experience
An understanding of and credibility on the issues facing current and prospective CBA members is helpful; at minimum, a proven ability to come up to speed quickly on a new industry and issue set

Critical Leadership Capabilities

Acting Strategically

  • Works with the CBA leadership and the broader membership to refine the organization’s long-term vision and strategic plan; unifies the stakeholders around this plan, translates it into a clear direction for the team, and drives its successful execution.
  • Anticipates future challenges and opportunities, proactively considers the implications of shifting policy dynamics and marketplace realities for the membership and adjusts CBA’s direction accordingly.
  • Advances the industry’s interests in a manner that ultimately increases the industry’s credibility with consumers.
  • Drives results on behalf of the industry, creating a scorecard and impact outcomes that demonstrate the value CBA provides to the membership; as part of this measurement, ensures ongoing financial stability, revenue diversification, membership recruitment and engagement that will set CBA up for a sustainable future.

Collaborating and Influencing 

  • Works with (and when appropriate, leads) related industry associations, member offices in Washington, and other stakeholders, building alignment around the industry’s agenda and the strategy to execute it.
  • Effectively and credibly tells the industry’s story to legislators, regulators and consumers, enhancing trust and confidence in the industry.
  • Advocates in a bipartisan fashion, using relationships and the best available data to navigate the regulatory and legislative environment on behalf of member interests.

Leading People 

  • Identifies, recruits, retains and aligns high caliber talent to CBA’s current and future needs.
  • Engages and empowers a high-performing team to execute against the organization’s vision and strategic objectives.
  • Reinforces a culture of open communication, transparency and member service among the team members.
  • Establishes clear performance objectives and holds people accountable for them.
  • Creates development opportunities for the team, providing autonomy and independence for individuals while serving as a sounding board, resource, and coach.
  • Leads the Board of Directors, effectively structuring and guiding discussions that drive consensus and provide direction for the team.

Applications and Nominations

If you wish to submit application materials or nominate someone to serve as the next CEO of the Consumer Brands Association, please email: [email protected].


We are committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person’s race, color, gender, age, religion, national origin, ancestry, disability, veteran status, genetic information, sexual orientation, or any characteristic protected under applicable law.