Senior Director, Membership

2 weeks ago

Arlington, Virginia

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The senior director, membership leads the association’s membership portfolio, including strategic initiatives critical to driving recruitment, engagement and retention of members in all categories.  This position oversees a team of membership professionals and shares responsibility for developing and executing a strategy for achieving the associations’ immediate and long-term membership goals. Reporting to the executive vice president, industry engagement, this role proactively engages with existing and prospective companies to cultivate, secure, and energize member support while delivering member value. This position also plays a critical role in creating and securing support opportunities, developing relationships with major sponsors, and diversifying the organization’s revenue stream.

Key Areas of Responsibility:

Membership Recruitment

  • Define and articulate the Consumer Brands’ member value proposition for all membership categories.
  • Work with communications and research team and other stakeholders to articulate and position organization-wide membership to prospects.
  • Create and execute prospecting campaigns supporting high-quality membership growth.
  • Develop the budget and forecasting for membership dues, sponsorships and partnerships.
  • Identify new prospects and develop short- and long-term recruitment plans for targeted companies.
  • Participate in key industry events to promote the value of membership.
  • Develop, lead and evaluate the new member onboarding process.

Membership Retention

  • Develop and lead a strategy to increase member engagement leveraging diverse touch points and experts in the organization.
  • Develop and lead strategy to drive member retention.
  • Develop processes, programs and metrics to evaluate member satisfaction and engagement.
  • Create and execute campaigns designed to penetrate member companies ensuring multiple individuals across the organization are leveraging and benefiting from CBA membership
  • Oversee the annual membership renewal process.
  • Collaborate with the communications and research team to identify and broadcast issues and opportunities of critical significance to member companies.

Business Development

  • Collaborate with the executive vice president to continue the development of new and existing revenue streams, including sponsorship programs.
  • Develop, and manage partnerships in support of the organization’s strategy.
  • Foster new relationships with allied segments of the industry in order to represent the interests of a critical mass of members.
  • Provide perspective to conferences team to ensure event and content offerings are relevant to industry leaders, including the organization’s executive-level conference.

Experience & Education:

  • Bachelor’s degree required, preferably in Business Administration or Nonprofit Management, or related field.
  • 7-10 years of related employment, preferably managing membership in an association with demonstrated success in growing membership.
  • Experience managing direct reports required.
  • CAE or advanced degree a plus.
  • Experience in the consumer packaged goods industry a plus
  • Exposure to corporations as customers and stakeholders preferred.


  • Ability to build and maintain strong relationships with internal and external stakeholders including Board and C-Suite executives.
  • Excellent customer relations skills including conflict management and negotiation
  • Quick study, able to learn on the fly the many complexities and nuances of our industry and member priorities.
  • Excellent decision-making skills
  • Strong communications skills particularly the ability to effectively connect with and persuade individuals and groups.
  • Strong drive for results and passion for accomplishing challenging goals
  • Solid project management skills with the ability to design plans and campaigns and execute effectively against them.
  • Strong leadership skills and track record of developing high-performing teams
  • Advanced proficiency in Office 365 Outlook, Word, Excel, and PowerPoint
  • A self-starter with the ability to work independently
  • Strong collaborator with the Ability to work on cross-functional teams