ARLINGTON, VA—The Consumer Brands Association launched a new website today as a one-stop resource dedicated to providing fact-based information and dispelling myths on food processing and safety. Food Processing Facts is about protecting consumer choice by providing reliable, well-researched content and expert insights about the benefits of processing for America’s food supply.

The makers of America’s household brands are committed to providing convenient access to nutritious, affordable, and safe food and beverage products, and processing plays a critical role in delivering on this promise to consumers. The website helps answer questions about why we need food processing and how it contributes to nutrition, food security, safety, and accessibility. It also features a resource library with a comprehensive collection of fact-based articles, research papers, and expert opinions that help separate fact from fiction regarding the conversation about “ultra-processed” foods and their impact on our health.

“In the discussion about America’s food supply, many opinions have been shared without critical information and context, which are essential for consumers to form fact-based conclusions and make the right decisions for their families,” said Sarah Gallo, senior vice president, product policy and head of federal affairs at Consumer Brands. “Our goal in creating Food Processing Facts is to shift the conversation past the click-bait headlines and create a trusted hub for information rooted in science, which paves the way toward a more constructive dialogue about food and nutrition.”

The website joins two other industry-led initiatives dedicated to providing transparent, comprehensive information for consumers to make informed decisions about the food and beverage products they choose. Facts up Front and SmartLabel ensure consumers have critical nutrition and ingredient information at their fingertips. While Facts up Front places important nutrition information on the front of packages, SmartLabel allows consumers to go beyond the Nutrition Facts panel with just the scan of a QR code.

View Food Processing Facts HERE.

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ABOUT THE CONSUMER BRANDS ASSOCIATION

The Consumer Brands Association champions the industry that makes the products you choose and the brands you trust. From household and personal care to food and beverage products, the consumer packaged goods industry plays a vital role in powering the U.S. economy, contributing $2 trillion to U.S. GDP and supporting more than 20 million American jobs.