Consumers want information. SmartLabel delivers.


smartlabel tablet and phone

In today’s digital world, consumers want real-time information about the products they use every day. Created by the CPG industry and operated by the Consumer Brands Association, SmartLabel is a trusted source for product and ingredient information, enabling brands to digitally share more information than could ever fit on a label — from allergens and sourcing to how to recycle packaging.

SmartLabel also makes possible compliance with state and federal labeling requirements, like California’s Cleaning Product Right to Know Act and the federal bioengineering standard.


SmartLabel by the Numbers

100 K+


SmartLabel digitally shares more information than could ever fit on the labels of tens of thousands of products that Americans use every day.

1000 +


Hundreds of America’s most iconic brands employ SmartLabel to share the information consumers want in one, convenient location.



CPG companies embrace SmartLabel technology to provide transparent, accessible information to the consumers they serve.

Why SmartLabel is a Smart Investment

SmartLabel enables brands to share the information consumers want in one, convenient location. To ensure optimal engagement, relevance and performance in 2023, the Consumer Brands Association will continue to:


Educate state and federal stakeholders on the value of digital disclosure.


Engage with consumer groups on the shared value of transparency.

Closeup Ux Ui designer meeting on creative development table.

Innovate and advance the future of digital disclosure with industry peers.

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Explore how brand-controlled data can power trusted consumer apps, databases and e-commerce platforms.


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