Regulation
Enhancing consumer safety and wellness through smart, uniform regulations.
Championing Smart Regulation
Patchwork state regulations hurt consumers, undermine public health and cost the U.S. economy billions of dollars each year. The Consumer Brands Association advocates for smart regulatory frameworks that maintain affordability, promote choice and build consumer trust.
Cutting Confusion
Protecting Public Health
Fostering Innovation

Cutting Confusion
State-by-state regulations can confuse consumers and create infeasible mandates for manufacturers. We support elevating smart, national regulatory solutions to benefit all consumers.

Protecting Public Health
The industry is always learning and improving, diligent in the training and research that promotes the protection of consumer health and safety.

Fostering Innovation
Uniform regulatory frameworks are critical for innovation, giving companies a roadmap to plan for the products consumers will want in the future.

The Urgent Need for CBD Clarity
The market for cannabidiol (CBD) products is booming, but research from the Consumer Brands Association shows that an overwhelming majority of Americans are confused about what CBD is, what it does and whether CBD products are safe. We need a uniform, federal regulatory framework in place because consumers deserve products that are safe in every state.
What Are Smart Regulations?

We advocate for smart regulatory frameworks that maintain affordability, promote choice and build consumer trust across the sectors we represent, from household and personal care products to food and beverage. We define smart regulations as those that:
- Result in uniform structures
- Empower consumers to make informed decisions
- Enhance trust in consumer packaged goods
- Consider consumer benefit and expectations
- Are informed by risk-based science
- Achieve outcomes efficiently
- Are able to stand the test of time

Core Services
We work daily with our membership, providing core services to achieve smart regulatory solutions.
- Engaging on policy working groups on food safety, personal care and household products, labeling and Codex to inform and advise the association’s regulatory work.
- Sharing information through members-only, peer-to-peer topic-specific exchanges.
- Providing real-time intelligence on the issues that matter most through weekly newsletters, monthly webinars and other communications.
Research & Resources
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