Membership benefits

Creating a better future for consumer packaged goods.


Uniting the Totality of CPG

The Consumer Brands Association champions the industry whose products Americans depend on every day. From household and personal care to food and beverage products, the consumer packaged goods industry plays a vital role in powering the U.S. economy, contributing $2 trillion to U.S. GDP and providing more than 20 million American jobs.

Stories from Members

“In my mind, this association is there to make sure that regulators are enacting policy that supports business while at the same time meeting consumer needs.”

Benno Dorer
Chair and CEO, The Clorox Company and Vice Chairman, Consumer Brands Association

Stories from Members

“In becoming CBA, the organization will reflect what our industry has been doing for years – putting consumers front and center.”

Carolyn Tastad
Group President – North America and Chief Sales Officer, The Procter & Gamble Company

Stories from Members

“It’s very clear to me – there are some issues [for which we are] better working together than we are independent.”

Jeff Harmening
Chairman and CEO, General Mills, Inc., and Chairman, Consumer Brands Association

We’re creating a better future for consumer packaged goods by executing a bold agenda.

Championing Smart Regulation

We advocate for rational, informed, uniform regulatory frameworks that maintain affordability, promote choice and build consumer trust across the sectors we represent, from household products to food and beverage.

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Enhancing Packaging Sustainability

The industry plays a crucial role in creating a more sustainable future by reducing packaging material, increasing recyclability and manufacturing with recycled content. We aim to leverage our expertise and innovations to galvanize stakeholders and drive needed solutions.

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Creating Frictionless Supply Chains

We account for one-fifth of all freight shipping in the United States, making the CPG industry a key stakeholder – and expert voice – on supply chain issues. We work to remove barriers to providing American consumers the affordable products they rely on every day.

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Building Trust in Consumer Packaged Goods

We promote our industry’s commitment to providing consumers with safe, trustworthy, reliable products and to sharing necessary information about these products, shaping a more informed, transparent environment.

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Core Services

Regulatory & Technical Affairs

  • Provide regulatory and policy intelligence.
  • Promote national standards.
  • Lead on federal regulatory compliance.
  • Share ongoing compliance insights on Proposition 65.
  • Facilitate Codex Alimentarius engagement.

Commercial Engagement

  • Facilitate an industry-wide collaboration with retail executives.
  • Convene an annual CEO Forum to immerse leaders in leading research and peer-to-peer dialogue.

Industry Events

Leadership Forum

September 10-11, 2020, Colorado Springs, CO

Leadership Forum is the preeminent gathering of CPG industry CEOs and executives.

Legal Forum

February 25-26, 2020, Rancho Mirage, CA

Legal Forum is the primer event for legal professionals in the food, beverage and consumer products industry.

Regulatory + Science Forum

April 21-23, 2020, Washington, D.C.

Regulatory + Science Forum brings together regulatory and technical professionals to get ahead of timely issues and trends facing the CPG industry.

Questions on Memberships?

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