Supply Chain Dashboard
Charting the Crisis
The U.S. supply chain is in crisis. There are record numbers of ships waiting weeks to unload at ports, not enough trucks and drivers to move goods, skyrocketing costs for companies and consumers, and emerging input and product availability concerns — all underpinned by a labor shortage that is only growing worse. With half of Americans already reporting they have experienced recent shortages and more that expect to, the need to ease supply chain pressure has never been greater.
The numbers below reflect the challenges being felt at every link of the CPG supply chain and will be updated as new data becomes available.
increase in CPG demand
CPG demand in February grew by 9.7% more than the year before.
increase in CPG jobs
CPG added over 11,000 jobs in April, with 120,000 openings.
Out of stocks
There is a 10% out-of-stock rate for CPG products, slightly higher for food and beverage products specifically at 13%.
Demand for CPG products has set records since the pandemic began. In fact, demand for consumer goods was up 9.7% in February, compared to the same time last year when anxiety was high and stocking up on essentials was prevalent.
- CPG demand in February grew by 9.7% than the year before.
- Demand for CPG products has exceeded the panic-buying highs of March 2020 for the last seven months straight.
- COVID cases have declined in recent months, making current demand reflective of a new normal.
CPG needs a robust workforce to deliver essentials. But with sluggish growth in the industry and nearly 900,000 openings in the broader manufacturing sector, competition is fierce.
With greater demand and a strained supply chain, out-of-stock percentages are trending higher — for some categories nearly double the average.
The numbers on this page look at general categories and specific product types that are falling below average stock. For a more detailed breakdown, see IRI Worldwide’s CPG Supply Chain Index.
- Typical out-of-stock percentages run anywhere from 7-10% in normal times.
- Out-of-stocks are 10% for the total CPG industry. Within categories, out-of-stocks are 13% for food and beverages, 12% for household cleaning products and 7% for personal care.
Top Out-of-Stock Categories
These are the product categories where out-of-stock percentages are above normal.
|1||Frozen Baked Goods||23%|
|2||Sports and Energy Drinks||18%|
|3||Refrigerated Baked Goods||17%|
|5||Cookies and Crackers||15%|
There have been several months of significant increases (and all-time records set) in the Producer Price Index, which tracks the wholesale cost of commodities.
- The Producer Price Index rose 14.5% in April over the year before, setting another record high for the indicator.
- The increase in PPI is high, but the increase in key commodities for the CPG industry is much higher in many cases. For examples of raw ingredients and materials that are up significantly, see the list below.
- With big increases in the cost to make and ship goods, consumer prices are also rising, though at a slower pace. The Consumer Price Index rose 8.3% in April over the year before, the highest increase on record.
Commodity Costs Watchlist
Here are the top ten most expensive ingredients and materials commonly used by the consumer goods industry, in percentage increase from April 2021 to April 2022.
|4||Fats and Oils||41%|
The CPG industry accounts for one-fifth of all freight shipping in the United States. And the vast majority (92%) of CPG products are sourced and made in America — meaning it takes a lot of trucks and drivers to transport ingredients and materials to make products and to ship finished goods to stores.
- For every one truck available, there are as many as 16 shipments waiting to be transported.
- The American Trucking Associations estimates 80,000 truckers are needed but only 7,500 were added in January, even as truckers’ earnings have increased a rate five times their historical average.
- Coyote Logistics reported a 48% increase in spot loads, or one-off non-contract shipments, since the start of the pandemic. The company also tracked a 40% decrease in available trucks offered by carriers.
- Diesel fuel costs are up, an increase that will cost upwards of $3 billion more to supply this year.
While a large part of the consumer goods industry in the United States operates and sources domestically, port congestion still means trouble for business. And when containers are offloaded, there need to be trucks available to take them to their next destination — ratcheting up competition for drivers and vehicles that are already in short supply.
- As many as 108 container ships are stuck at Southern California ports, the ports of entry for more than 40% of the nation’s ocean shipments. Normally there is no more than one ship waiting.
- In September, Goldman Sachs estimated there was $24 billion in goods adrift on the California coastline.
Freightos reported the median cost of shipping a standard metal container from China to the West Coast was $20,586 in September — almost double what it cost in July and 700% higher than it cost a year ago.
How Many Containers Can a Cargo Ship Hold?
Ship sizes vary, but each of them carry thousands of containers with ingredients, materials or finished goods ready to ship across the country. Carrier Asiana reported that most cargo ships hold an estimated 10,000-21,000 TEUs (containers). Type a number into the box below to see how many, on average, are in the current traffic jams. See here for a full breakdown of California’s port traffic.
Number of boats waiting in a port
Estimated total cargo containers
Americans are concerned about supply chain challenges and shortages. A recent Consumer Brands/Ipsos poll showed that people are most worried about their access to consumer goods products, above holiday gifts, toys or clothes.
- 19% of Americans say they are currently stocking up grocery products; another 15% plan to start stocking up.
- 50% of Americans report having experienced grocery product shortages in the past few months; 17% say they haven’t yet but expect to in the next few months; only 27% say they have not and do not expect to experience shortages.
- 62% of Americans are concerned that there will be grocery shortages in the next few months based on what they’ve seen about the supply chain recently.
Below are the percent of Americans who say they’re worried about access to categories of products. Access to CPG products was the top concern.
|1||Food and beverage products||55%|
|2||Cleaning and personal care products||44%|
|3||Holiday food items (i.e. turkeys)||34%|
|5||Apparel and shoes||21%|
Behind Your Summer BBQ: What’s Turning up the Heat on Costs?
Consumer Brands Pushes for House-Passed Supply Chain Provisions in USICA-COMPETES
Congressional Briefing Highlights Opportunities to Combat Supply Chain Disruptions
Our Updates, Delivered to You
Receive the latest updates from the Consumer Brands Association.