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New Poll: American Sentiment on Grocery Inflation

A new Consumer Brands/Ipsos survey released today showed Americans are feeling the pinch of grocery inflation, have shifted where they attribute blame and see solving supply chain challenges as a means of easing pricing pressures. Some of the new questions were repeated from prior polls and show notable shifts in public opinion.   

Grocery inflation is having a significant impact on American family budgets, and most Americans are limiting other spending to account for inflation. 72% of Americans said that increased grocery prices were having a very significant (34%) or somewhat significant (38%) impact on their household budgets. Only 6% said it was having no impact. To account for increased costs to their household budgets, more Americans are limiting their driving, large purchases or travel and entertainment than cutting grocery spending, which speaks to the essential nature of the CPG industry’s products and the responsibility the industry feels to keep products as affordable as possible.  

Grocery inflation blame has shifted considerably since February, with President Biden’s policies and supply chain costs and constraints receiving more blame while substantially fewer Americans feel the pandemic is the primary driver. The pandemic lost its top spot as the most blamed reason for grocery inflation, dropping more than 10 percentage points from February to June. Nearly all of that change was picked up by supply chain costs and constraints, which jumped up six points, and President Biden’s policies, which moved into the top spot on a three-point increase. The changes are reflective of a volatile four months that has left the pandemic largely in the rearview yet has kept ongoing supply chain problems clearly visible.  

More Americans believe solving for the problems contributing to supply chain pressure will have a positive impact on inflation. Half of Americans (50%) said that tackling the supply chain would help ease inflation, up three percentage points from when the question was first asked in December 2021. While many admitted to being unsure (23%), only 16% said it would have no impact and just 11% said it would have a negative impact, down four points from December. Consumer Brands has called for supply chain solutions throughout the pandemic as a means of ensuring continued access and mitigating cost concerns.   

Methodology  

This Consumer Brands Association/Ipsos Poll was conducted June 17-20, 2022, by Ipsos using the probability-based KnowledgePanel®. This poll is based on a nationally representative probability sample of 1,000 general population adults age 18 or older.