Trust

Sharing the industry’s dedication to transparency, empowering consumers and enhancing trust.

Trust

Enhancing Trust

The CPG industry, bolstered by its own robust processes and strong regulatory oversight, is committed to providing consumers with safe, reliable products that they can be confident in using every day.

Dedicated to Transparency

Embracing the New

Force for Change

Dedicated to Transparency

The CPG industry is committed to transparency and leading a dialogue with consumers that allows them to make informed choices.

Embracing the New

A focus on innovation has allowed the industry to solve problems and provide convenient access to the quality, affordable products that Americans rely on.

Force for Change

Together, the CPG industry is a force for change, working to improve the lives of consumers, elevate the communities where they reside and increase sustainability for the planet.

See What’s New

Blog

Prop 65: Disneyland Is Bad for Your Health?

Blog

Maintaining Consumer Trust in a Meme-Driven World

Blog

Brands That Create Relationships With the Consumer Find True Authenticity

Blog

How Gottlieb Won Over Hearts and Minds by Being Human

Blog

Welcome to the New Era of Celebrity-Backed Brands

SmartLabel®

Transparency Beyond the Label

The Consumer Brands Association, its member companies and retailers created SmartLabel®, a digital disclosure tool, to give consumers access to detailed information for thousands of food, beverage, personal care, household and pet care products.

Learn More

Facts Up Front

Facts Up Front, a program led by the Consumer Brands Association and the Food Marketing Institute, is a simple and easy-to-use labeling system that displays key nutrition information on the front of food and beverage packages.

Visit FactsUpFront.org 

Research & Resources

Report

Best if Clearly Labeled

Report

The Urgent Need for CBD Clarity