Trust

Sharing the industry’s dedication to transparency, empowering consumers and enhancing trust.

Trust

Enhancing Trust

The CPG industry, bolstered by its own robust processes and strong regulatory oversight, is committed to providing consumers with safe, reliable products that they can be confident in using every day.

Dedicated to Transparency

Embracing the New

Force for Change

Dedicated to Transparency

The CPG industry is committed to transparency and leading a dialogue with consumers that allows them to make informed choices.

Embracing the New

A focus on innovation has allowed the industry to solve problems and provide convenient access to the quality, affordable products that Americans rely on.

Force for Change

Together, the CPG industry is a force for change, working to improve the lives of consumers, elevate the communities where they reside and increase sustainability for the planet.

Trust on the Rise in Times of Crisis

Trust in consumer packaged goods companies is rising as CPG manufacturers work around-the-clock to deliver for Americans who depend on it.

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According to Consumer Brands’ latest research, 47% say their trust has increased, while another 43% of Americans say their trust in the CPG industry has remained steady.

When asked why their trust had increased, respondents echoed similar themes, including the effort companies are putting forward for their employees, the work to ensure stocked shelves, charitable contributions and new recognition of the importance of CPG products in their lives.

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See What’s New

Making Belonging Part of the DE&I Strategy

Blog

Making Belonging Part of the DE&I Strategy

Mini Case Study: How a Global CPG Plans for Market Volatility and Shifts in Consumer Behavior

Blog

Mini Case Study: How a Global CPG Plans for Market Volatility and Shifts in Consumer Behavior

Driving Growth in 2023 and Beyond

Blog

Driving Growth in 2023 and Beyond

Supporting CPG Brand Growth Online and In Store

Blog

Supporting CPG Brand Growth Online and In Store

Shaping a Personal Relationship with the Consumer

Blog

Shaping a Personal Relationship with the Consumer

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SmartLabel®

Transparency Beyond the Label

The Consumer Brands Association, its member companies and retailers created SmartLabel®, a digital disclosure tool, to give consumers access to detailed information for thousands of food, beverage, personal care, household and pet care products.

Learn More

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Facts Up Front

Facts Up Front, a program led by the Consumer Brands Association and the Food Marketing Institute, is a simple and easy-to-use labeling system that displays key nutrition information on the front of food and beverage packages.

Visit FactsUpFront.org 

Research & Resources

Best if Clearly Labeled

Report

Best if Clearly Labeled

The Urgent Need for CBD Clarity

Report

The Urgent Need for CBD Clarity