Imagining the CPG of the Future
Monday, November 23 | 11:00 a.m. ET
Giusy Buonfantino, chief digital and marketing officer for Amway, and Chaly Jo Moyen, senior vice president, strategy, planning and decision science for Coca-Cola North America, shared their perspective on how the industry should adapt to changing consumer expectations. Building off their experience within the industry, Moyen and Buonfantino also highlighted how Amway and Coca-Cola North America are using customer experience, data and technology to drive company growth and how they integrate strategy with business operations.
Chief Digital and Marketing Officer for Amway