Consumer Brands Association Unifies CPG Industry Behind Pro-Consumer, Pro-Growth Agenda
FOR IMMEDIATE RELEASE
Contact: [email protected]
More than 30% Membership Growth in Less than One Year
ARLINGTON, Va. — One year after rebranding from the Grocery Manufacturers Association and announcing an entirely new strategic direction for the organization, today the Consumer Brands Association announced the addition of 18 new CPG companies and several new industry disrupters. These additions represent a more than 30% growth in membership in less than one year.
“We launched Consumer Brands with the aspiration to unite the entirety of the CPG industry behind a pro-consumer, pro-growth agenda,” said Geoff Freeman, president and CEO, Consumer Brands Association. “In one year — through a pandemic — we made extraordinary strides, welcoming nearly 20 prominent companies (representing over 300 brands) that Americans have counted on to stay home and stay safe. The Consumer Brands Association is quickly establishing itself as a powerhouse champion of the united CPG industry.”
Consumer Brands currently represents 73 CPG companies with nearly 2,000 brands from across industry sectors — cleaning, personal care, food and beverage products. The new CPG member companies who joined the organization since February 2020 are:
- ACH Food Companies, Inc.
- Campbell Soup Company
- Church & Dwight, Co., Inc.
- Hain Celestial Group
- The Honest Company
- Hostess Brands, LLC
- Lamb Weston Holdings, Inc.
- Milo’s Tea Company, Inc.
- Molson Coors Beverage Company
- Nissin Foods
- Ripple Foods
- Sargento Foods
- Schwan’s Company
- Tillamook County Creamery Association
- Utz Brands
“Consumer Brands’ strategy was built on the simple premise that a united industry is a strong industry. We’ve seen that play out in real time throughout the COVID-19 crisis,” said Jeff Harmening, chairman and chief executive officer, General Mills and chair, Consumer Brands Association. “Consumer Brands is doing for our industry what no individual company could accomplish on its own.”
Since the onset of the pandemic, Consumer Brands has shaped an environment that better enabled it to deliver for the industry and consumers, while also maintaining a steady drumbeat on priorities beyond COVID-19 response, including:
- Proactively and consistently led efforts to protect the CPG workforce.
- Removed barriers to ensure stocked shelves for consumers.
- Led meaningful change on packaging sustainability.
- Elevated the industry through connection with peers.
- Shaped a compelling narrative about the value of the industry.
“Consumer Brands has step changed the value they bring to the consumer goods industry,” said Carolyn Tastad, group president, North America, P&G, and vice chair, Consumer Brands Association. “Today’s Consumer Brands Association has a high caliber team and a focused, consumer-driven agenda, which is moving our industry forward during these uncertain times.”
The Consumer Brands Association champions the industry whose products Americans depend on every day, representing nearly 2,000 iconic brands. From household and personal care to food and beverage products, the consumer packaged goods industry plays a vital role in powering the U.S. economy, contributing $2 trillion to U.S. GDP and supporting more than 20 million American jobs.
Published on February 25, 2021
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