TRUSTED. TRANSPARENT. TRIED AND TRUE.

New research confirms the Facts up Front^™ (FUF) label found on the package of many food and beverage products is a vital tool helping consumers make quick, clear, informed choices.

For over a decade, the CPG industry has empowered consumers with clear, credible nutrition tools.

This research reinforces the industry’s leadership on transparency and the proven value of voluntary labeling tools like Facts up Front^™ and SmartLabel.

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