ARLINGTON, VA — February 5, 2026 — The Consumer Brands Association issued the following statement from Consumer Brands Senior Vice President Sarah Gallo on FDA’s new approach to “no artificial colors” claims and approval of new alternative color options:

“Consumer Brands Association has made voluntary commitments to remove certified FD&C colors from America’s food supply and today’s announcement from the FDA supports food and beverage manufacturers’ efforts to innovate to meet consumer demand. All natural ingredients should continue to follow a rigorous science and risk-based evaluation process. In order to continue delivering affordable, convenient and safe products to consumers, manufacturers need increased access to natural color alternatives. This is a positive example of the FDA taking the lead on ingredient safety and transparency.”

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ABOUT THE CONSUMER BRANDS ASSOCIATION

The Consumer Brands Association champions the industry that makes the products you choose and the brands you trust. From household and personal care to food and beverage products, the consumer packaged goods industry plays a vital role in powering the U.S. economy, contributing $2.5 trillion to U.S. GDP and supporting 22.3 million American jobs.