Strengthening an Iconic Brand
Friday, September 30 | 9:00 – 9:30 a.m. MT
Leveraging the power of a brand and leaning into a company’s purpose is something McDonald’s Corporation President and Chief Executive Officer Chris Kempczinski knows well.
Building on his background in CPG – having spent part of his career at P&G, Kraft Heinz and PepsiCo – Chris will share what he has done to fortify McDonald’s brand and discuss how he has built a company culture that fosters innovation. Chris will also outline how he has transformed McDonald’s into a purpose-driven organization, with a broad marketing presence and share key learnings that CPG companies can take back to their own organizations.
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