Maintaining Elevated Trust

Featured Speaker:

Musab Balbale
Senior Vice President and Chief Merchant
CVS Health

Following tremendous goodwill achieved by serving customers during the COVID-19 pandemic, Senior Vice President and Chief Merchant, CVS Health Musab Balbale sees a unique opportunity for the company to deepen its value proposition.

To build on this elevated trust, Musab will share how CVS is evaluating its product assortment, access and availability and rethinking the consumer’s purchasing journey. He will also outline how CVS Health is exploring new ways to meet its customers in the moment and ways CPG companies can be a part of that journey.