Unpacking Direct-To-Consumer Potential
As consumers increasingly research and purchase CPG products online, brands benefit from understanding the landscape and opportunities of direct-to-consumer eCommerce sales and websites. Forrester vice president and principal analyst Sucharita Kodali will articulate how a direct-to-consumer strategy allows companies to deepen shopper relationships, discover new insights and improve margins. She’ll also outline how direct-to-consumer is often the strongest digital touchpoint for brands and highlight potential shortcomings of the offering.
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