Defining and Measuring Trust
Friday, September 30 | 9:30 – 10:00 a.m. MT
Linda Rendle, CEO, The Clorox Company
Jim Snee, Chairman of the Board, President and CEO, Hormel Foods
Paul Leinwand, Principal, Strategy& United States
Given the many pressures businesses are facing, building trust with consumers and employees has never been more challenging. Tim Ryan, PwC US’s chair and senior partner, will share insights and reasons driving the gap in perceived trust in a brand and trust that is felt by consumers. Following the presentation, three CPG CEOs will share how they are navigating changing consumer trust, cultivating it with employees and consumers and moving closer to stakeholders’ inner circle of trust.
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