Faster Launches, Fewer Errors: Building a Connected Source-to-Shelf Ecosystem for CPG Growth
Webinar
Faster Launches, Fewer Errors: Building a Connected Source-to-Shelf Ecosystem for CPG Growth
September 3 | 1:00 p.m. ET
Faster Launches, Fewer Errors: Building a Connected Source-to-Shelf Ecosystem for CPG Growth
CPG brands are under pressure to move faster while proving more accuracy, transparency and compliance than ever before. Every ingredient change, supplier update, claim revision, regulatory shift or packaging change can create downstream risk, especially when product, supplier, formula, packaging and artwork data live in disconnected systems. This session explores how brands can close the gap between commercial speed and validated accuracy through a connected source-to-shelf ecosystem. Rather than adding more people, manual governance or disconnected checks, CPG teams can create a shared product record that connects suppliers, ingredients, formulas, specifications, finished goods, claims, packaging and artwork approvals. The result is a more resilient operating model: faster launches, fewer preventable errors, stronger regulatory readiness, better consumer transparency and less disruption when requirements change. For CPG leaders, the opportunity isn’t just compliance. It’s validated speed to market, built for growth, trust and resilience.
Presenters
Paul Bradley, Senior Director of Product Marketing, TraceGains
Paul Bradley is a veteran product marketing and development professional with over twenty years in the technology and consulting industries, with a focus on the food and beverage, restaurant, and retail verticals. Worked with some of the largest and most dynamic brands in the industry. Passionate about the power of technology in helping businesses achieve resiliency in today’s marketplace.
Gwen Bultelle, CPG Category Specialist, Esko
Gwen is a seasoned Head of Artwork Operations with over 20 years of experience in the Design-to-Print sector, gained through roles with both agencies and brand owners in the CPG industry.
She has a proven track record of driving value creation, delivering double-digit cost savings, accelerating speed to market, and strengthening supply chain resilience through process improvements, capability building, efficient vendor management, and technology advancements.
In her current role at Esko, Gwen partners with CPG customers to refine processes and internal workflows to maximize ROI on technology investments, while also helping define the right metrics to measure success effectively.