It’s been 10 years since the Consumer Brands Association announced the launch of SmartLabel. In the time since, SmartLabel has redefined how we shop. Below are some of the many ways SmartLabel’s scannable QR code and innovative platform have enhanced ingredient transparency for the American people.

1. Skip the browser search. Just scan the QR code to find out more. There’s no need to download an app, and the best part is it’s free!
2. Forgot what you were supposed to learn in that organic chemistry class back in high school? SmartLabel’s for you. Use a screenshot of a SmartLabel explanation for a complex ingredient.  SmartLabel not only tells you what each ingredient is, but also what each ingredient does. 

   

3. SmartLabel lists every product ingredient. … and yes, we mean every ingredient. 
4. SmartLabel works across your entire home: for the food in your fridge, the snacks in your pantry, the cleaning products under your kitchen sink and the personal care products in your bathroom. Curious about what’s in your dog’s favorite snack? Check SmartLabel. 
5. Is there an allergen or ingredient you need to avoid ? There’s a tab for that.
   
   
6. The age-old question: Is this product recyclable or not? SmartLabel has the answer. Enter your zip code and SmartLabel will even give you state-level specific information on how to recycle. 
7. Looking for a new take on a staple in your fridge? SmartLabel has recipe recommendations you’ll turn to again and again. (Yeah, you’ll want to post that new dish on Instagram.) 

   

8. You name the product, SmartLabel’s got it. Over 106,424 individual products, to be exact. Take SmartLabel for a spin on your next grocery store run. 

   

9. Recalls happen, but SmartLabel has your back. SmartLabel can update you about them in real time. Look for the big red banner on your screen — you can’t miss it! In fact, Fast Company noticed it, too — in 2024, after a transformative year that saw SmartLabel update its platform with significant capabilities to better connect consumers with transparent, up-to-date information — it was named one of Fast Company’s 2024 Innovation by Design Awards honorees for its consumer recall alerts in two categories — general excellence and impact. 

   

10. For 10 years, SmartLabel has not only empowered consumers with the information they want, but made it seamless to access. In the years ahead, SmartLabel will continue evolving so consumers always have the information they need about the products they love.