Report
Reduce. Reuse. Confuse.
Reduce. Reuse. Confuse.
100% of the 25-largest CPG companies have committed to more recyclable packaging — 80% of companies will be fully recyclable by 2030. But barriers remain. There is deep consumer confusion about how and what to recycle, evidence of a fragmented system where change is imperative.
America’s Broken Recycling System
- More than 90% of Americans say they feel they know their local recycling rules, but fewer than six-in-ten report researching them.
- 26% of Americans rank recycling as more confusing than building IKEA furniture.
- 74% of Americans say that more standardized rules at the national or state level would bring more clarity to recycling.
Published on February 6, 2026
