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Want Better Shopper Experiences and Supply Chain Cost Reductions?

The time has come for CPG companies and retailers to create a plan for how to work better together to unlock trapped value and enhance shopper experiences in physical and digital stores. Improving “on time, in full” (OTIF) supply chain performance will require CPG companies and retailers to share data and get closer to the consumer, adopting a “network of networks” mindset while establishing new levels of trust and transparency. Consumer Brands and Accenture partnered to produce these findings.

Key Findings

• Current supply chains under-deliver for CPGs and retailers.
• Collaboration lowers costs and reduces fines and fees.
• Data sharing, visibility and new performance pricing models are essential.
• CPGs, retailers and ultimately consumers will win if new best practices are adopted and scaled across the industry.