Blog
Advancing Consumer Transparency: Week-in-Review
The Consumer Brands Association championed transparency and affordability during the second annual National Consumer Transparency Week (June 8-12). Read on to learn about our efforts and the tools that empower consumers with the information they need to make the choices that are right for them and their families.
A Note from our CEO
As National Consumer Transparency Week comes to a close, I’ve been reflecting on the conversations we’ve had with policymakers and industry leaders about a topic that matters deeply to all of us: earning and maintaining consumer trust.
Transparency is not a week-long initiative for the consumer packaged goods (CPG) industry or Consumer Brands. It is a responsibility we uphold every day. Consumers deserve clear, accessible information about the food, beverage, household and personal care products they buy and the brands they welcome into their homes. Meeting that expectation requires ongoing commitment and a willingness to listen. Transparency initiatives such as FACTS UP FRONT® and SmartLabel® were born out of listening to what consumers want.
Just as importantly, consumers, no matter where they live, should have access to the same trusted information and safe, affordable products. That is why a uniform national standard for ingredient safety and transparency is so important. A consistent national framework helps ensure clarity for consumers, confidence in the marketplace and prevents an increase in grocery costs.
This week provided an opportunity to highlight the progress our industry has made and the innovations that are helping consumers make informed choices. It also reinforced that transparency is a journey, not a destination. As consumer expectations evolve and technology creates new opportunities to share information, our industry remains committed to providing the clarity and confidence consumers deserve.
I am grateful to everyone who participated in National Consumer Transparency Week and contributed to these important discussions. While the week may be ending, our commitment to transparency continues every day—in the products we make, the information we provide and the trust we work to earn.
Thank you for joining us in this effort.
Top Content from Consumer Transparency Week
Food industry hopes transparency efforts will appease MAHA, Washington Examiner
National Consumer Transparency Week: Empowering informed choices, WTOP
Ultra-processed food fight heats up, Politico Pulse
RFK Jr. Says Ultra-Processed Food Definition Awaiting Approval, Bloomberg
The Second Annual National Consumer Transparency Week: A Focus on Transparency & Affordability, Consumer Brands Blog
The Rising Tide of Trust: Why Consumer Transparency Must Be Precompetitive, Consumer Brands Blog
Empowering Consumer Choice with the Facts (Up Front), Consumer Brands Blog
#ResilientCommunities Webinar: Consumer Transparency That Works: Insights for State Policymakers Women in Government
Key Consumer Transparency Week Events
Media Roundtable with President and CEO Melissa Hockstad
Consumer Brands hosted an in-person media roundtable where President and CEO Melissa Hockstad highlighted the industry’s long-standing commitment to and investment in consumer transparency. During the roundtable, we released new data reflecting increased engagement with our industry transparency tools, FACTS UP FRONT® and SmartLabel®. Read more about the new data here.
Consumer Brands Steps up to the Plate at the Congressional Baseball Game
We connected with Hill staffers at the Congressional Baseball Game. Consumer Brands hosted a booth at Nationals Park where attendees had the opportunity to explore FACTS UP FRONT® and SmartLabel® on sample products.
A Celebration of National Consumer Transparency Week
Consumer Brands hosted over 100 congressional staffers and industry leaders at a reception celebrating National Consumer Transparency Week. We were excited that attendees were able to interact with our transparency tools and learn more about our commitment to product transparency, safety and affordability.
Consumer Transparency Tools
Learn more about the tools empowering ingredient transparency for millions of Americans across the country.
FACTS UP FRONT is a voluntary, industry-led initiative that summarizes important nutrition facts pulled straight from the Nutrition Facts label in an easily digestible format right on the front of food and beverage packaging.
SmartLabel® is a digital tool that instantly connects consumers by a scan of a QR code with more than 100,000 food, beverage, personal care, household, pet care, dietary supplement and OTC products, empowering consumers to access product information, such as ingredient definitions.
The Food Processing Facts website was launched in 2024 as a digital resource for fact-based information and resources about food processing and the many benefits it plays to ensure food safety, improve nutrition security and reduce food loss and waste.
The Truth About Ingredients website is a transparency-inspired resource aimed at helping Americans cut through the noise and access the facts about ingredient safety.
Published on June 12, 2026
