Facts Up Front^™

The food and beverage industry has worked in partnership with the U.S. Food and Drug Administration (FDA) for nearly 15 years to improve the accessibility of critical nutrition facts, promote nutrition literacy and help consumers achieve their unique dietary goals. Born out of this collaboration is Facts up Front^™ (FUF).

Facts up Front^™ is a voluntary industry-led consumer transparency initiative that delivers at-a-glance product nutrition information so consumers can quickly make informed choices. Pulled straight from the Nutrition Facts label, FUF labels display nutrients to encourage like potassium and fiber, as well as nutrients to limit, such as the number of calories and amount of saturated fat, sodium and added sugars, right on the front of the product in a clear, consistent format.

Research conducted on front of package nutrition labeling found that:

• American adults find the Facts up Front^™ (FUF) label helpful, trustworthy, and easy to use, particularly valuing its focus on calories, sugars, and sodium, and are more likely to identify and select healthier options when specific nutrients of concern are clearly called out.
• Labels that highlight key nutrients are more effective at guiding healthier choices than generalized “healthy” symbols, reinforcing the FUF format as a more actionable and informative tool for nutrition decision-making.
• While FOP labels, including FUF, improve awareness and product selection, their impact on overall population health or obesity rates is limited, as studies show that while healthier products may be chosen more often, purchases of less healthy items remain largely unchanged.