The Key to Unlocking Digital Transformation for Revenue Growth
December 8 | 1 p.m. ET
An Industry Solutions Webinar
INSIGHTS FOR CPG COMPANIES PRESENTED BY PREMIER CONSUMER BRANDS PARTNERS
As the number of new SKUs on the shelves continue to grow, consumers are faced with more choices than ever before. While in-store offers continue to be a crucial part of the consumer decision journeys, many offers fail to break-even as a result of disconnected planning and execution, offline tools, and disparate data. Digitizing the route to market from planning through execution is the key to unlocking revenue growth by connecting cross-functional teams to drive greater trade spend efficiency on a single platform.
In this session, Marc Mathieu, Senior Vice President, Strategic Customer Transformation & Innovation, will share how Salesforce is modernizing the consumer goods industry by digitizing account planning and execution processes. Mathieu will also share a digital transformation roadmap and share how CPG professionals can use a centralized system to reduce time spent planning promotions while increasing their effectiveness.
Marc Mathieu, Senior Vice President, Strategic Customer Transformation & Innovation, Salesforce
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