Webinar

Consumers say they care about environmentally and socially responsible products. What do their wallets say?

February 2 | 1:00 p.m. ET

Explore sections

Consumers say they care about environmentally and socially responsible products. What do their wallets say?

Insights for CPG companies presented by premier Consumer Brands partners

February 2 | 1:00 p.m. ET

REGISTER

When it comes to buying environmentally and socially responsible products, many consumers are backing their words with actions. A joint study from McKinsey and NielsenIQ examines whether products that claim to be environmentally and socially responsible generate higher sales growth than products that don’t.

We invite you to join some of the co-authors of the report to learn more about this groundbreaking work, which represents a more rigorous measurement of consumers’ actual buying behavior with respect to sustainable products across a wide variety of packaged goods categories and many ESG attributes.

Speakers:

Jordan Bar Am, Partner, McKinsey

 

 

 

 

 

 

  Sherry Frey, Vice President, Total Wellness, NielsenIQ

 

 

 

 

 

 

Steve Noble, Senior Partner, McKinsey


 

Presented by Consumer Brands Partner:

  

To learn more about joining Consumer Brands as a member or partner, contact us here.