Initiative Builds on Existing Voluntary Commitment to Remove Artificial Colors in Food & Beverage Products from Schools 

ARLINGTON, VA – Today, the Consumer Brands Association is announcing a voluntary commitment to encourage America’s food and beverage makers to stop manufacturing with certified Food, Drug & Cosmetic (FD&C) colors in products by December 31, 2027. With support from the Trump administration, this initiative builds on Consumer Brands’ recently announced voluntary commitment to remove FD&C colors from food and beverage products served in schools by the start of the 2026-2027 school year.  

Food and beverage manufacturers already provide an array of choices in the marketplace, including no added sugar, fewer preservatives, increased protein and fiber and no artificial colors, allowing consumers to choose what is right for their dietary needs. The U.S. Food and Drug Administration (FDA), along with other global food safety authorities, has reaffirmed the safety of artificial colors. Companies supporting this voluntary commitment are agreeing to stop manufacturing food and beverage products with Blue No. 1, Blue No. 2, Green No. 3, Red No. 40, Yellow No. 5 and Yellow No. 6 by the end of 2027. 

President Trump, Health and Human Services Secretary Robert F. Kennedy, Jr. and FDA Commissioner Dr. Marty Makary have made the removal of artificial colors a top priority. This initiative is another example of the Trump Administration and industry working together to bring results quickly to the American people. The FDA is committed to avoiding state patchworks, consumer confusion and barriers to product access and affordability.  

“For decades, the makers of America’s trusted household brands have innovated to meet the evolving preferences of consumers. This is an example of companies taking voluntary action to remove safe ingredients to meet consumer demand for alternatives,” said Melissa Hockstad, president & CEO of Consumer Brands. “As the industry takes this voluntary step, it’s critical the Trump administration supports federal uniformity as it relates to ingredient safety and transparency as a necessary measure to ensure the Make America Healthy Again legacy and allow companies to innovate to provide healthier choices.” 

“America is entering a new era of nutrition,” said Secretary Kennedy. “In just a few months, the nation’s leading food and beverage producers have taken bold steps to clean up products loved by children and families. Replacing synthetic food dyes with natural colors marks another major victory in our mission to Make America Healthy Again.” 

“Promises made, promises kept,” said FDA Commissioner Makary. “We’ve worked hard with industry over the past three months to meet our goal to phase out all petroleum-based dyes from the nation’s food supply. During this time, the FDA also approved four new natural color additives. Today is a win for America’s kids.” 

Food and beverage manufacturers will comply with state and federal laws, but in order for companies to meet these voluntary commitments, Consumer Brands will work with the FDA to prioritize increased access to natural color alternatives and ensure all natural ingredients also follow a rigorous science and risk-based evaluation process, using research and data that is objective, peer-reviewed and relevant to human health and safety.  

Find additional resources on ingredient safety and consumer transparency here. 

### 

ABOUT THE CONSUMER BRANDS ASSOCIATION 

The Consumer Brands Association champions the industry that makes the products you choose and the brands you trust. From household and personal care to food and beverage products, the consumer packaged goods industry plays a vital role in powering the U.S. economy, contributing $2.5 trillion to U.S. GDP and supporting 22.3 million American jobs.