Campaign Kicks Off with First-Ever National Consumer Transparency Week, Dec. 1-5 

Arlington, Va. — December 1, 2025 — The Consumer Brands Association announced a new campaign today that highlights the consumer packaged goods (CPG) industry’s ongoing commitment to enhancing consumer transparency and the important role safe, convenient and affordable food, beverage, household and personal care products play in Americans’ lives every day.  

The campaign includes:  

• The first-ever National Consumer Transparency Week (December 1-5) to raise awareness of the industry’s transparency initiatives and ways we are enhancing consumer offerings. It will feature long-time industry-led transparency initiatives such as SmartLabel® and Facts up Front®, and newer resources such as the Food Processing Facts website.  

• TV and digital advertising, including a new 30-second spot, “Grow Your Own,” that launches today and will air on TV and digital platforms across the Washington, D.C. media market. Additional advertising to follow.  

• A new website, TruthAboutIngredients.org, designed to help consumers cut through the noise and access the facts about the products they use every day. 

“The makers of America’s favorite household brands have long been committed to transparency and empowering consumers to make informed purchasing decisions about the products they rely on. But we also know consumers expect more information today about what’s in their products,” said Melissa Hockstad, president and CEO of Consumer Brands. “Consumer Brands is proud to launch this exciting new campaign that puts transparency, safety and the consumer front and center and emphasizes the industry’s commitment to a healthier America.”   

Watch the ad here. 

TRANSCRIPT:  

I hear some influencers say, “Forget convenient packaged foods! Grow your own!” So I tried it…  

Sure, it takes a little extra work… but look how fresh it is! 

Who wants to help make dinner!? 

Growing food is great. But sometimes, you just need convenient, nutritious and affordable. America’s favorite brands make that possible.  

Expectations about food are high, so we’re offering more transparency, choices and detailed product information.   

So you’ll always have confidence about what’s on the table. 

Learn more at TruthAboutIngredients.org  

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ABOUT THE CONSUMER BRANDS ASSOCIATION 

The Consumer Brands Association champions the industry that makes the products you choose and the brands you trust. From household and personal care to food and beverage products, the consumer packaged goods industry plays a vital role in powering the U.S. economy, contributing $2.5 trillion to U.S. GDP and supporting 22.3 million American jobs.