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Best if Clearly Labeled

With more than 10 different and confusing label options, Americans were confused by if and when they should discard food, beverage and household products. That’s why the CPG industry streamlined to two date labels, “BEST If Used By” and “USE By.”

Cutting Confusion, Cost and Contamination

• 87% of store products now carry the streamlined labels.
• 44% of Americans determine whether to throw food away based on the dates on the label.
• 88% of Americans say the two definitions of “BEST If Used By” and “USE By” are clear.