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Launching America’s Recycling Moonshot

Consumer Brands Association research reveals that Americans want the federal government to lead on a solution to the plastic and packaging waste crisis. They feel it is worthy of a “moon shot,” mirroring the collaborative efforts the government orchestrated for the Apollo space project. But right now, most Americans say they do not feel that the federal government is doing enough and that the nation’s recycling system is crumbling.

The Need for National Standards

• 83% of Americans say tackling plastic and packaging waste is an opportunity for the federal government to lead.
• 77% of Americans agree that the federal government should tackle plastic waste as its next “moon shot.”
• 93% of Americans believe national standards will alleviate recycling confusion.