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Set Up for Failure

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Set up for Failure

How the Fragmented Approach to Recycling Fails Consumers and the Environment

Defining an easy answer for recycling today may be impossible; but getting to that answer is not only possible but capable of unlocking recycling’s potential. Achieving uniformity in recycling definitions is the first and most critical step in the process of reimagining the American system — the true gateway to meaningful change.

Key Takeaways

  • 71% of Americans say having nearly 10,000 recycling systems creates confusion.
  • 65% believe recycling rules should be the same nationwide.
  • 20% of Americans read their local recycling rules.