Report
The Urgent Need for CBD Clarity
The Urgent Need for CBD Clarity
The market for cannabidiol (CBD) products is booming but research from the Consumer Brands Association shows that an overwhelming majority of Americans are confused about what CBD is, what it does and whether CBD products are safe. Without a uniform federal regulatory framework in place, consumers lack the basic information they need to make informed decisions about CBD.
The Wild West of CBD
- 92% of Americans incorrectly assume or have no idea if CBD is federally regulated.
- 34% of Americans have purchased a CBD product.
- 82% of Americans expressed alarm upon learning no federal agency regulates CBD.
Published on February 6, 2026
