Meet the Makers of America’s Trusted Household Brands
Millions of Workers Proudly Delivering Safe, Affordable, Convenient Everyday Essentials
The consumer packaged goods (CPG) industry is the largest manufacturing employer in the United States, supporting 22.3 million jobs nationwide—that’s more than one in 10 American jobs. Many Americans may not think about the people and industries they are supporting when choosing the food, beverage, home and personal care products they rely on every day. But consider the scientist ensuring product safety, the farmer growing wheat for bread or the trucker on the road to the retailer, there are millions of jobs and opportunities for innovation created by the CPG industry. These millions of workers are also moms and dads, friends and neighbors—and ingrained in everything they do is an unwavering commitment to consumer safety and transparency.
Affordability
Providing quality products at prices consumers can afford is central to the industry’s purpose. Families face different budgets and priorities, and the CPG industry works to offer meaningful options across a wide range of price points, without compromising quality, safety or trust.
By continuously innovating and improving efficiency, CPG companies help ensure everyday essentials remain accessible to millions of Americans. Affordability isn’t just about price—it’s about delivering real value, supported by transparency that helps consumers make informed choices with confidence.
Convenience
Choice and convenience are foundational to the consumer packaged goods industry. Americans rely on a wide range of packaged food, beverage, personal care and household products to fit their unique needs, preferences and lifestyles—and the industry is committed to making those options readily available and the product information easy to understand.
That’s why CPG companies partner with retailers of all sizes, from large national chains to local community stores, to ensure consumers can find the brands and products they want and trust. No matter where people live or how they shop, convenience means having reliable access to the products that support daily life and consistent product information that supports confident decision making.
Safety
Safety is the top priority for the makers of America’s household brands. From ingredient sourcing to product development and manufacturing, companies are guided by rigorous, evidence-based safety standards established by federal and state regulators.
Behind the scenes, scientists, quality experts and manufacturing teams work every day to ensure products meet the highest safety expectations. This unwavering commitment provides peace of mind to millions of consumers, reinforcing the trust families place in the products they use in their homes, day after day.
Transparency
Empowering consumers with the facts they need to make informed decisions about the food, beverage, household and personal care products they choose for their families is a long-time, ongoing priority for the makers of America’s most trusted food, beverage, personal care and household brands.
The CPG industry has led the way to enhance consumer transparency and choice through multiple voluntary industry-backed initiatives including tools such as SmartLabel, Facts up Front, Food Processing Facts and Truth About Ingredients.
Consumers deserve a variety of options that align with their evolving dietary and lifestyle needs rather than a one-size-fits-all approach, and they should feel empowered knowing their choices are steeped in transparent, accessible information.
The CPG Industry at Work
Consumers are at the heart of everything the CPG industry does. As preferences, needs, and budgets change, the industry continues to innovate to deliver trusted products at every price point. That commitment is why America’s household brands have stood the test of time, evolving alongside consumers while supporting everyday life across the country.