As a registered dietitian nutritionist (RDN), I know there’s a lot to consider when it comes to choosing what to put on the table, from individual dietary preferences to lifestyle needs. Add in work, finances, caregiving, personal and community obligations, and consumers are left looking for ways to make quick and informed decisions about what to eat. That’s where FACTS UP FRONT^® (FUF) comes in. This industry-led initiative helps busy consumers make educated decisions at the grocery store through at-a-glance nutrition information on the front of packages. It’s another innovative way that the consumer packaged goods (CPG) industry puts consumer transparency at the center of everything it does.

What is FACTS UP FRONT?

FACTS UP FRONT is a voluntary initiative by the CPG industry that summarizes important nutrition information from the Nutrition Facts label in a simple and easy-to-use format on the front of food and beverage packages. Driven by transparency and science, FUF helps consumers review product details and make choices based on nutrition information that supports personal and dietary needs.

FUF declarations provide consumers with immediate access to the number of calories and the amount of saturated fat, sodium and added sugars (dietary components to limit) in a serving. As part of its flexible framework, FUF may also provide information about nutrients to encourage, such as dietary fiber, potassium, calcium and vitamin D. The percent Daily Value (%DV) from the Nutrition Facts label is also included to show how much each dietary component in a serving of food contributes to a total daily diet.

FACTS UP FRONT has a history of success and provides consumers with the information they desire.

FUF has been empowering consumers with nutrition information for nearly 15 years—and it’s backed by data confirming that consumers know it, use it and trust it. In fact, 75% of American adults trust the nutritional information on the FUF label on packaged food and beverage products.[1] Among American adults who check nutrition information while grocery shopping, nine in ten report being familiar with FUF.[2] Additionally, FUF is appearing on more and more products, being featured on seven in ten products in the U.S. today.[3]

Consumers want a balance of information that highlights both nutrients to encourage and dietary components to limit,[2] and FUF delivers on these preferences to support consumers in making informed food choices. Notably, consumers correctly select the healthiest front-of-package label more often when it includes calories, dietary fiber, added sugars, saturated fat and sodium—compared to labels containing only dietary components to limit.[4]

FACTS UP FRONT is an effective transparency tool that connects consumers with clear, convenient information about their favorite products. This National Consumer Transparency Week, we’re proud to highlight transparency tools such as FUF that help empower consumer choice.

Interested in learning more? Find additional data on consumer transparency tools like FUF and SmartLabel® here.

[1] Savanta. “Consumer Perceptions on the Facts Up Front Label: Research Report.” June 2025. https://savanta.com/.  

[2] International Food Information Council. “Americans’ Perceptions of Nutrition Labels.” IFIC Spotlight Survey, June 2026.  https://ific.org/research/americans-perceptions-nutrition-labels.  

[3]  Nielsen Consumer LLC panel analysis of 473,000 packaged food & beverage items in Nielsen IQ, excluding single ingredient items exempt from nutrition labeling. May 2026. https://nielseniq.com/.

[4] International Food Information Council. “Front-Of-Package (FOP) Nutrition Labeling: Front & Center Food Information To Encourage Healthy Choices.” May 2024. https://ific.org/research/front-of-package-nutrition-labeling-survey.