About the Consumer Brands Association
about
Representing the makers of the products you choose and the brands you trust.
The Consumer Brands Association champions the consumer packaged goods (CPG) industry whose products Americans depend on every day. From household and personal care products, like toilet paper and toothpaste, to your favorite food and beverage products, the CPG industry plays a vital role in powering the U.S. economy, contributing $2.5 trillion to U.S. GDP and supporting more than 22.3 million American jobs.
What We Are For
Ingredient Safety & Science
Ingredient safety is the number one priority for the makers of America’s household brands, and companies adhere to the rigorous evidence-based safety standards established by federal and state regulators.
Consumer Choice & Access
Providing consumers with a wide range of choices in packaged food, beverage and household items is a core tenet of America’s largest domestic manufacturing sector. We partner with retailers of all sizes to ensure access and availability of the brands and products consumers want and trust.
Convenience
Americans have busy lives, and our goal is to make things just a little bit easier to provide more time to do what matters most. Whether it’s making a quick, nutritious meal at home or developing household innovations that give people one of the most precious of commodities – time.
Value & Affordability
Our purpose is to provide quality products that are meaningful to the consumer at a price they can afford.
Our Impact
22.3M
American jobs
Employment
The jobs supported by the CPG industry make up 10.5% of total U.S. employment – more than one in every 10 American jobs.
$1.5T
in salaries, wages and benefits
Labor Income
The total labor income supported by the CPG industry represents 9.5% of all U.S. labor income.
$2.5T
contributed to U.S. GDP
Value Added
The CPG industry’s total contributions represent 10% of the national GDP.
What We Do
The consumer is at the heart of everything we do. Preferences change, tastes changes, needs change and budgets change, and the industry is constantly innovating to deliver products that consumers demand, wherever they are at all price points. At the Consumer Brands Association, we’ve adopted a proactive agenda that aligns with the values of the brands we represent and the consumers they serve.
Learn More
Uniting the CPG Industry
We expand opportunities and tackle the toughest issues through powerful advocacy, unrivaled access and potent insights & expertise.
Our Research
We uncover the facts and figures behind the CPG industry and the millions of American lives it touches.
Stay in the Know
Read the latest on what’s top of mind for the consumer packaged goods industry.