Beyond the Bin: Unlocking Consumer Insights for Sustainable Packaging
Webinar
Beyond the Bin: Unlocking Consumer Insights for Sustainable Packaging
June 17 | 12:00 p.m. ET
Beyond the Bin: Unlocking Consumer Insights for Sustainable Packaging
June 17 | 12:00 p.m. ET
The U.S. consumer packaged goods (CPG) market is navigating unprecedented challenges—from economic uncertainty and changing consumer preferences to pressing sustainability commitments. As brands strive to enhance customer experiences, sustainability remains a non-negotiable priority for increasingly eco-conscious shoppers demanding recyclable packaging with high recycled content.
Join us for an insightful webinar that dives into the evolving world of sustainable plastic packaging. This session will explore findings from Eastman’s latest consumer insights study, conducted by their Research Center of Excellence, which surveyed over 4,000 men and women across the U.S. Topics include:
- Consumer Dynamics: Understand how packaging influences consumer’s decision making when selecting different products.
- Defining Sustainable Packaging: Explore what sustainability means in the context of packaging, including the key drivers pushing adoption & barriers that still exist with consumers.
- Recycled Content: Learn about consumer expectations regarding recycled content, and how these influence packaging decisions.
- Mechanical & Molecular Recycling: Gain insights into perceptions, awareness & concerns surrounding both mechanical and molecular technologies.
Please note that this webinar is for Consumer Brands members only.
Speaker
Sydney White
Consumer Insights Manager, Eastman Chemical Company
Sydney White is a Consumer Insights Manager at Eastman Chemical Company, where she plays a pivotal role in connecting consumer behavior with material innovation. With a background rooted in research methodologies and behavioral science, Sydney has led insights-driven projects across Eastman’s Coatings, Specialty Plastics, and Circularity businesses.
Throughout her time on the Consumer Insights Team, Sydney has developed a deep passion for understanding the behaviors, attitudes, and emerging needs of consumers around the world. Her work supports Eastman’s mission to drive sustainable innovation and help customers create stronger, more meaningful connections with their consumers.
In this webinar, Sydney will share how consumer insights can shape the future of sustainable packaging—bridging the gap between what people want and what the planet needs.