OCTOBER 16-18, 2024 | COLORADO SPRINGS, COLORADO

CPG Summit Agenda

Click on the day below to view the agenda.

  • Wednesday, October 16
  • Thursday, October 17
  • Friday, October 18
12:00 – 5:30 p.m.

Check In & Leadership Lounge

Location: Mountain View Foyer

1:00 – 3:00 p.m.

Sustainability and Supply Chain Resilience Workshop: The Merging of Business Imperatives Presented by EY

Location: West Ballroom


New at this year’s CPG Summit, a combined session for Sustainability & Supply Chain professionals focusing on the intersection of supply chain and sustainability issues including discussions on:

  • Achieving circularity: driving cost savings through innovation.
  • Operational efficiency: utilizing AI/GenAI and technology to meet consumer demands.
  • Environmentally and socially responsible inputs: meeting traceability requirements and reducing risk.

Sameer Anand, Parthenon Americas Supply Chain Leader, EY

David Correll, Deputy Director for Research – Office of Multimodal Freight Infrastructure & Policy, US Department of Transportation

Ashutosh Dekhne, Americas Supply Chain & Operations Practice Leader, EY

Sarah Edwards, North America Director & Private Sector Lead, Eunomia Research & Consulting Ltd

Lisa Hartkopf, Americas Food Safety Leader, EY

Amanda Hodges, EVP & Chief Commercial Officer, Republic Services

Rob Holston, Americas and Global Consumer Products Leader, EY

Rajen Raval, Director – Supply Chain: Industry Partner Solutions, Microsoft

David Shillingford – Co-Founder, Everstream Analytics

1:00 - 4:00 p.m.

Consumer Brands Association Board of Directors Meeting

Location: Donald Ross Room


By invitation only.

3:00 – 3:30 p.m.

Networking Break

3:30 – 5:00 p.m.

Reinvent and Grow Workshop: Embrace the Challenge and Prepare for Radical TransformationPresented by PwC

Location: West Ballroom


This session is designed for key C-Suite leaders focused on navigating and thriving in the face of relentless change in the ever-evolving CPG landscape.   The session will dig into changing consumer behaviors and preferences, digital innovations and new regulations that impact the industry. Plan to hear real-world growth stories from industry and tech leaders who are fueling growth through operational efficiencies and productivity gains, legacy revenue model disruption and innovative new product launches.

Paul Blase, Principal, Enterprise Strategy and Value, PwC

Barb Bukovac, Partner & Vice Chairman, Consumer Markets, PwC

Carla DeSantis, Partner & Consumer Packaged Goods Sector Leader, PwC

Benjamin Zelinsky, Partner & Consumer Markets SAP Leader, PwC

Samrat Sharma, Partner & Consumer Markets Front Office Leader, PwC

4:00 - 5:00 p.m.

Consumer Brands Association Board of Directors Happy Hour — Presented by PwC

Location: Donald Ross Terrace


By invitation only.

5:30 p.m.

Shuttle to Welcome Dinner & Dessert Reception

Location: Broadmoor West Lobby


Departs every 20 minutes.

5:45 – 8:30 p.m.

Welcome Dinner & Dessert Reception

Location: Cheyenne Lodge


Final shuttle departs from Cheyenne Lodge at 8:45 p.m.

7:30 a.m. – 5:30 p.m.

Leadership Lounge Open

Location: Mountain View Foyer

7:45 – 8:45 a.m.

Breakfast

Location: West Ballroom

8:45 a.m. – 12:00 p.m.

Morning Programming 

Location: Rocky Mountain Ballroom


8:45 – 9:15 a.m.  — Welcome Remarks

Setting the stage for the CPG Summit with a look at the opportunities and challenges for the industry.

Linda Rendle, Chair and CEO, The Clorox Company and Chair of the Board, Consumer Brands Association


9:15 – 10:00 a.m. — On the Precipice of Change: Key Public Policy Trends Poised to Impact Business

In a fall defined by change, this session will look broadly at the blend of pressures — political, economic, geopolitical, social — that will shape the backdrop against which businesses will be working in 2025.

Bruce Mehlman, Partner, Mehlman Consulting


10:00 – 10:15 a.m. — Networking Break


10:15 – 11:00 a.m. — An Economic Balancing Act

The U.S. economy continues to undergo significant changes: A surge in inflation matched with a sharp rise in interest rates; moderation and a Fed poised to ease rates. The adjustment is not uniform across sectors, households, or regions, creating a disparate narrative for the economy. Join us for a discussion about the path forward for the economy and what it means for the industry.

Michelle Meyer, Chief Economist, Mastercard


11:00 a.m. – 12:00 p.m. — Fireside Chat with Doug McMillon, President and CEO, Walmart

Join us for a discussion with Doug McMillon as he shares insights into his journey at the world’s largest retailer, including his thoughts on whether a global giant can “keep it small,” and how brands and retailers can (and should) grow together.

Moderated by: Mark Smucker, Chair of the Board, President and CEO, The J. M. Smucker Company and Vice-Chair of the Board, Consumer Brands Association

12:00 – 1:15 p.m.

Networking Lunch

Location: Mountain View Terrace

12:00 – 1:15 p.m.

Private Lunch

Location: West Terrace


By invitation only.

1:15 – 5:00 p.m.

Afternoon Programming

Location: Rocky Mountain Ballroom


1:15 – 1:20 p.m. — CPG Spark: Pump Up the Volume – Actionable Approaches for CPG Growth

A fast-paced look at volume recovery challenges facing branded CPG players. This session will review key change drivers, like the pandemic, inflation and shifting consumer preferences; detail volume migration by category and profitability impacts; and discuss the effect of recovery strategies to date.

Randy Burt, Partner & Managing Director, AlixPartners

Andrew Csicsila, Americas Leader of Consumer Products, AlixPartners


1:20 – 2:05 p.m. — Navigating Geopolitics

To begin the afternoon, Maziar Minovi, CEO of one of the country’s premier international business consultancies, will share his group’s take on the major international, geopolitical trends that all businesses operating in America should be paying attention to.

Maziar Minovi, CEO, Eurasia Group


2:05 – 2:50 p.m. — Rekindling Growth: A Two-Pronged Agenda for “Full Change”

Join leaders from McKinsey’s Consumer practice to hear actionable insights from their latest research on how consumer packaged goods companies can drive profitable change in the second half of the decade. Following their presentation, McKinsey will facilitate a discussion with industry leaders to hear what strategic imperatives they are focusing on to rekindle growth.

Kari Alldredge, Partner, Global Leader of ConsumerWise & Consumer Insights, McKinsey & Company

Kristi Weaver, Senior Partner, McKinsey & Company

Jeff Harmening, Chairman and Chief Executive Officer, General Mills, Inc.

Cara Keating, Chief Customer Officer, Chief Customer Officer, Pepsico Foods North America


2:50 – 2:55 p.m. — CPG Spark: The New Global American: How Immigration will Shape Consumer Spending

As immigration trends continue to transform the demographic makeup of the United States, the impact on consumer behavior is profound — and will reshape how CEOs develop their consumer strategy. This session will explore key differences in purchasing behavior between first-generation immigrants and other consumers, delve into how cultural identity and background influence buying decisions and emphasize the importance of globalizing product portfolios and adapting retail strategies to thrive in this dynamic new landscape.

Kelly Dotson, President, Numerator


2:55 – 3:10 p.m. — Networking Break


3:10 – 4:00 p.m. — The Three Rs of AI:  Reinvention, Regulation and Reputation

Artificial Intelligence is shaping science, cybersecurity, policy and more. Hear from the leading expert on the rapid deployment of AI and the opportunities and threats to our industry.

Alexandra Reeve Givens, President & CEO, Center for Democracy and Technology

Moderated by: Bruce Mehlman, Partner, Mehlman Consulting


4:00 – 4:05 p.m. — CPG Spark: Winning Consumer Strategies for Growth

Circana, a leading advisor on the complexity of consumer behavior, shares data-driven strategies on how to succeed with your evolving consumer.

Jeremy Allen, Chief Commercial Officer, Circana


4:05 – 5:00 p.m. — Creating Value and Driving Transformational Growth Through M&A in the Face of Unprecedented Headwinds

PwC’s Consumer Markets Industry leader and Deals Partner, Ali Furman, and Consumer Markets Deals leader, Mike Ross, will share market activity insights, discuss current and upcoming M&A activities and offer perspectives on the private equity landscape in CPG. They will be joined by industry leaders who will discuss their own acquisition and divestiture journeys.

Ali Furman, Partner, Consumer Markets Industry Leader, PwC

Mike Ross, Consumer Markets Deals Leader, PwC

5:30 – 6:30 p.m.

Networking Reception

Location: Pompeiian Room

6:30 – 8:00 p.m.

Networking Dinner

Location: Main Ballroom

7:30 a.m. – 1:00 p.m.

Leadership Lounge Open 

Location: Mountain View Foyer 

8:00 – 9:30 a.m.

CEO Exchange & Breakfast

Location: Divide Ballroom 


By invitation only.

8:00 - 9:30 a.m.

Power Breakfast

Location: West Ballroom 


An overview of current public policy issues and the work Consumer Brands is doing to tell the industry’s story to counter false narratives and misinformation.

Rhonda Bentz, EVP, Public Affairs, Consumer Brands Association

Jocelyn Kelly, Vice President, Communications

Tom Madrecki, Vice President, Campaigns & Special Projects

9:45 - 11:45 a.m.

Morning Programming

Location: Rocky Mountain Ballroom  


9:4510:30 a.m. — Fireside Chat with Tarang Amin, Chairman & Chief Executive Officer, e.l.f. Beauty 

Tarang Amin took e.l.f public in 2016 in one of the most successful beauty IPOs ever. In the eight years since, the company has seen exponential growth and has become one of the top cosmetic brands. While doubling down with national retailers, the company’s approach to digital and social media has made it a favorite amongst Gen Z and Millennials. We will hear more about e.l.f.’s approach, how they are winning and keeping young customers and the challenges they see for the future.

Moderated by: Linda Rendle, Chair and CEO, The Clorox Company and Chair of the Board, Consumer Brands Association


10:30 – 10:35 a.m. — CPG Spark: The Evolution of Smart Packaging and Digital Disclosure

The CPG industry is engaging with its consumers in new ways. Transparency continues to be a key mechanism for growing consumer trust and loyalty. With over 1,000 participating brands, the SmartLabel program serves as the industry standard for digital disclosure and consumer engagement and plays a key role in recall modernization, traceability, digital labeling, recycling and more.

Rishi Banerjee, Senior Director, SmartLabel, Consumer Brands Association  


10:3511:30 a.m. — AI and CPG: Trends and Best Practices

A deep dive into the transformative impact of data, AI and technology in consumer packaged goods and how CPG companies can partner with Google and other similar cloud-based services on digital transformation that maximizes business value — beginning with the consumer and extending across the entire value chain.

Sonia Fife, Managing Director, Consumer Packaged Goods Strategic Industries, Google Cloud


11:30 11:45 a.m. — Closing

Lunch provided at conclusion of programming.