Perception vs. Policy: The Consumer Gap
Perception vs. Policy: The Consumer Gap
Tuesday, September 16 | 1:00 p.m.
As food regulations evolve—especially around labeling and ingredients—a new tension is emerging: the gap between consumer perception and policy intent. In this webinar hosted by Kerry and the Consumer Brands Association, we’ll explore how consumers are reacting to regulatory headlines and what that means for brands navigating the space between compliance and reputation. We’ll highlight how consumers are reacting to the narrative around “clean” ingredients, reformulation, and transparency, including drawing inspiration and learnings from other global markets. Join us to examine how consumer trust is being won or lost in the space between perception and policy.
Speakers
Elizabeth Horvath, Vice President Marketing, North America & Global Accounts
Elizabeth Horvath is Vice President of Marketing, North America, at Kerry, a global leader in taste and nutrition. She leads a high-impact team across consumer insights, category strategy, customer experience, marketing communications and sustainability—driving growth through best-in-class integrated marketing initiatives. With a career spanning arts, education, and now food and beverage, Elizabeth brings an entrepreneurial edge and a knack for turning complex insights into bold, actionable strategy. Known for her innovative storytelling and data-driven leadership, she’s a trusted voice in the B2B food ingredient space. Elizabeth holds a bachelor’s degree from Northwestern University and an MBA from the University of Saint Mary.
Sarah Miller, Marketing Insights Director, North America
With over 20 years of research experience, Sarah Miller is a seasoned expert in consumer insights. Her extensive background includes a demonstrated history of working in the food & beverage and apparel & fashion industries, where she honed her skills in research design, market research, data analysis, and quantitative research. Sarah holds a Master of Arts degree in Experimental Psychology from Western Kentucky University. Her expertise and dedication to understanding consumer behavior make her a valuable asset to any discussion on market trends and consumer insights.
