SNAP in Transition: The Impact of Policy Shifts on Shopping Behavior

Webinar

SNAP in Transition: The Impact of Policy Shifts on Shopping Behavior

April 2, 2026 at 12:00 p.m. ET

SNAP in Transition: The Impact of Policy Shifts on Shopping Behavior

April 2, 2026 at 12:00 p.m. ET

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The current economy, combined with diverging confidence among high- and low-income households, is reshaping how Americans spend. At the same time, expanded SNAP work requirements, slower benefit growth, and new state-level restrictions on certain food and beverage items are poised to materially shift demand across key CPG categories even further.

For CPG manufacturers and retailers, understanding how macro volatility intersects with policy-driven spending changes is critical to protecting volume and share. In this webinar, Numerator will connect the broader US economic outlook with purchase-verified SNAP household behavior; revealing which consumers are most impacted, which categories are most exposed to benefit fluctuations, and what benefit timing and item restrictions could mean for brand performance in 2026.

You’ll learn:

  • How today’s macroeconomic environment is impacting confidence of consumers across all incomes and their spending priorities.
  • How the demographics and purchasing behavior of SNAP households differ from non-SNAP households.
  • How purchase behavior shifts when benefits are disrupted, and which categories and manufacturers are most sensitive to fluctuations.
  • What strategic actions CPGs can take to defend volume and capture share amid volatility.

Speaker

Paul Stanley
Senior Economist, Numerator 

Paul is a Senior Economist at Numerator, where he evaluates how economic trends impact consumer behavior and translating it into actionable insights for Numerator’s clients. Based in Chicago, Paul has held leadership roles across consulting and economic research during his 6+ years at Numerator, bringing more than a decade of market research experience with both retailers and manufacturers to his work. His career reflects a passion for understanding how consumers think, shop, and respond to change, especially in the dynamic environment of today’s economy.

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