The consumer packaged goods industry plays a crucial role in creating a more sustainable future and prioritizes packaging and recycling innovation. However, a circular economy cannot be reached with the current recycling infrastructure alone. Innovative technologies such as molecular/advanced recycling are vital to ensuring a sustainable lifecycle for all forms of packaging. Molecular/advanced recycling is a scalable technology which recovers plastic waste that may otherwise go to landfills or become incinerated.

Here are several resources on molecular/advanced recycling to provide background on the technology and how it can complement mechanical recycling to create circularity for all packaging materials. Learn more:

Enabling a Circular Economy for Chemicals with the Mass Balance Approach | The Ellen Macarthur Foundation

Molecular Momentum | Eastman

Molecular Recycling Principles | Consumer Brands Association

Transitioning to a Circular System for Plastics | Closed Loop Partners

Executive Summary: Transitioning to a Circular System for Plastics | Closed Loop Partners

Visit ConsumerBrandsAssociation.org

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