Programs & Initiatives
Helping an industry to solve problems, spark innovation and inspire collaboration.
about
SmartLabel®
The Consumer Brands Association, its member companies and retailers created SmartLabel®, a digital disclosure tool, to give consumers access to detailed information for thousands of food, beverage, personal care, household and pet care products.
Facts Up Front
Facts Up Front (FUF), a program led by the Consumer Brands Association and the Food Marketing Institute, is a simple and easy-to-use labeling system that displays key nutrition information on the front of food and beverage packages. The FUF Style Guide has been updated to include an ‘Added Sugars’ icon. Questions? Get in touch here.
Food Waste Reduction Alliance
The Consumer Brands Association is a founding member of the Food Waste Reduction Alliance, an industry-led initiative focused on reducing the amount of food waste generated, increasing the amount of safe, nutritious food donated to those in need and diverting waste from landfills.
Consumer Brands PAC
The Consumer Brands PAC provides the opportunity to advocate for the work of millions, champion the interests of consumers and shape the future of consumer packaged goods.