PRODUCT POLICY

Nutrition

Nutrition

Fueling Consumer Choice

The consumer packaged goods (CPG) industry strives every day to provide consumers with a wide variety of safe, affordable and convenient options. These products are found everywhere from the grocery store to the school cafeteria, supporting shifts toward healthier dietary patterns while also recognizing that there is no one-size-fits-all approach.

By enhancing product transparency and innovating to meet the demands of consumers, food and beverage companies continue to introduce new product options that include fewer preservatives, increased protein and fiber and no synthetic color additives, as well as alternatives such as non-dairy, gluten-free, low-sodium and low-sugar options.

The industry also looks to regulatory entities, such as the U.S. Food and Drug Administration (FDA) and the United States Department of Agriculture (USDA), to provide science-backed guidelines on labeling, ingredient safety, transparency and product claims. These regulatory frameworks help ensure not only that consumers have access to accurate, comprehensible information, but also a wide variety of options that support their ability to make the healthiest, most informed choices for themselves and their families.

Dietary Guidelines for Americans (DGA)

The Dietary Guidelines for Americans (DGA), serve as the federal government’s cornerstone for nutrition policy and education, providing science-based recommendations that help the consumer packaged goods (CPG) industry empower consumers to make the best choices to fit their lifestyle.

The CPG industry recognizes the DGAs as the central hub of federal dietary guidance and believes that all other federal nutrition policies should align with these guidelines, which must continue to reflect the latest scientific evidence, accommodate diverse dietary needs, and support innovation in food products, helping to shape a wide range of federal nutrition programs and regulatory policies, from school meals to labeling standards.

What We Do

Support industry innovation to provide consumers with a wide range of options that best fit their needs, including healthier alternatives.

Promote nutrition transparency for consumers through Consumer Brands’ transparency-minded initiatives including Food Processing Facts, Facts Up Front^™ and SmartLabel®.

Educate and inform the industry with up-to-date and accurate information, research and regulations to ensure the most safe and innovative products for consumers.