Press Release

Consumer Brands Statement on Funding for Enhanced Regulatory Activities and Research of CBD


Contact: [email protected]

ARLINGTON, Va. —Today, Bryan Zumwalt, EVP of public affairs at the Consumer Brands Association, released the following statement on the inclusion of funding for FDA to enhance regulatory activities around cannabidiol (CBD) and additional research by the National Institutes of Health in the Senate Committee on Appropriations FY21 funding measures:

“From gas stations and drug stores to supermarkets, CBD products are everywhere. Along with wide availability is rampant consumer confusion about the product and its safety. Early this year, the Consumer Brands Association asked Congress for the resources necessary to research and regulate the booming CBD market, and we are glad the Senate agrees the Wild West of CBD can no longer continue. We will work to ensure these vital components are included in any end-of-the year-spending deal or Omnibus appropriations package to be signed into law.

“Consumer demand for CBD products is growing and could expand exponentially if the Federal government can ensure CBD’s safety and set much-needed, uniform regulations around its use. We are pleased to policymakers moving in that direction.”

Through Consumer Brands’ CBD Advisory Board and the Coalition for Smart CBD Regulation, the organization has been a staunch proponent for uniform CBD regulation.

Survey Data

  • With one-in-three Americans using CBD, the overwhelming majority (76%) assumes CBD products are subject to federal regulations and safety oversight when, in fact, no such regulations exist.
  • Eighty-four percent of Americans are worried about the varying regulations that could result from the current state-by-state patchwork system.
  • Six-in-ten Americans are familiar with CBD, but confusion is rampant. Four-in-ten Americans (39%) incorrectly believe CBD is just another name for marijuana and more than half mistakenly think it can get you “high.”
  • Two-thirds (66%) of Americans say they believe it is safe.


The Consumer Brands Association champions the industry whose products Americans depend on every day, representing more than 1,700 iconic brands. From household and personal care to food and beverage products, the consumer packaged goods industry plays a vital role in powering the U.S. economy, contributing $2 trillion to U.S. GDP and supporting more than 20 million American jobs.