CPG Industry Unites Amid Russia Invasion
Are you with a CPG company and looking for options to get product donations to Ukrainian refugees? Consumer Brands has developed partnerships to facilitate donations. Learn more here.
As the war in Ukraine intensifies, the consumer packaged goods industry is actively supporting the refugees and those affected by the Russia invasion of Ukraine. The invasion has forced millions of Ukrainians to flee their country with little more than the clothing on their backs, creating a major humanitarian crisis practically overnight.
As makers of essentials, CPG companies are donating product and money in support of Ukraine and its refugees. Consumer Brands is tracking company action and, of the companies reviewed, found they had collectively raised more than $60 million — and counting.
Here are specifics from industry companies that we will regularly update.
- Arla Foods is donating €1 million to the Red Cross and working to provide food to Ukrainian refugees.
- Abbott Nutrition is donating $2 million to humanitarian efforts.
- Anheuser-Busch Companies, LLC has donated to the Red Cross and is working with them to provide food, blankets, medical supplies and water to Ukraine and surrounding refugee relief areas. They are also providing housing and financial support to Ukrainian employees.
- Bayer has donated €3 million to the Disaster Relief Fund, made other monetary donations to international and local humanitarian aid organizations and donated products with local Ministries of Health.
- Beiersdorf AG donated €2 million to the German Red Cross and CARE Deutschland, donated 300,000 various products.
- Carlsberg is donating $11 million to humanitarian efforts in Ukraine.
- Chobani has donated to Save the Children and The Center Utica.
- The Clorox Company will match employee contributions and will contribute through their partnership with the Red Cross.
- The Coca-Cola Company HBC has committed €1 million to Red Cross in Ukraine, €550,000 to Ukrainian refugees in Romania, Hungary, Slovakia and Poland.
- Colgate-Palmolive Company has committed $1 million in hygiene and pet nutrition products as well as financial contributions to the Red Cross and other humanitarian relief and animal welfare organizations. Colgate-Palmolive has also launched an employee match program to support relief efforts to community based organizations.
- Danone has donated €500,000 to the Red Cross and will match employee donations to humanitarian efforts.
- D’Vash Organics has donated 100% of profits from its website to Humanitarian Relief efforts.
- Edgewell Personal Care is donating $150,000 to the International Federation of Red Cross and Red Crescent Societies in addition to matching global teammates’ individual donations to various organizations. Edgewell is also donating thousands of personal care products to organizations.
- Estee Lauder is committing $1 million to relief efforts, will be donating products to the displaced, and will double employee’s contributions to disaster relief organizations operating in or near Ukraine.
- General Mills is donating food and water to food banks and local charities.
- Heineken is increasing contributions to NGOs.
- Henkel is giving €1 million in combination to the Red Cross and Henkel’s Ukrainian employees, in addition for PTO for Henkel employees who volunteer to help refugees or aid organizations at the border.
- Hormel Foods Corporation has donated $10,000 to Convoy of Hope.
- Idahoan has committed to shipping multiple ocean containers of ready-to-eat sweet potatoes to Ukraine.
- Johnson & Johnson is donating $5 million to the International Rescue Committee, IFRC and Red Crescent, donating hygiene and medical supplies, and launching an employee match for donations to Global Giving Ukraine Crisis Relief Fund. Also state they are allowing humanitarian groups to use their supply chain.
- Kellogg is donating $1 million to the UN Refugee Agency and the Global Foodbanking Network, in addition to sending food aid.
- The Kraft Heinz Company has donated $1 million to the International Committee of the Red Cross while also matching employee donations.
- Kimberly Clark is donating $500,000 to the Red Cross and $500,000 worth of essential products, in addition to an employee match for the IFRC.
- L’Oreal is donating up to €5 million, donated 250,000 essential care & hygiene products and aim to continue donating more.
- Mars, Inc. is donating $12 million to affected individuals and pets through Save the Children and Humane Society International.
- McCormick & Company, Inc. has donated to the Polish Center for International Aid and World Central Kitchen.
- Molson Coors Beverage Company is making contributions to the American Red Cross and People In Need.
- Mondelez has donated $500,000 while launching a double-match donation program.
- Nestle has donated 3 million of in kind essential food products and is working with the local Red Cross to donate essential food. They have also committed to matching employee donations to the International Federation of Red Cross and Red Crescent Societies.
- PepsiCo, Inc. has donated $4 million to humanitarian efforts and agreed to match $1 million in employee donations.
- Procter & Gamble has launched a multi-million-dollar relief package of cash contributions and P&G products to refugees while also working to evacuate and support workers including food and shelter.
- Reckitt has committed €1 million through corporate and employee donations and are organizing temporary accommodation, financial assistance, and essential supplies for refugees.
- Unilever is working with NGO partners to donate €5 million worth of food, personal care and hygiene products.
Published on March 31, 2022
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