Crisis-Proof Your Customer Relationships

November 1 | 1:00 p.m. ET

Crisis-Proof Your Customer Relationships

Insights for CPG companies presented by premier Consumer Brands partners

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CPG leaders in legal, PR, quality, finance, consumer affairs, and marketing know that customer relationships are the lifeblood of their business. But what happens when a crisis hits?  How can you protect your relationships with customers and emerge stronger on the other side?

Particularly in today’s social climate, even the most established, trusted brands can suffer substantial damage in the wake of a consumer crisis. When corporate leaders find themselves confronted with negative noise, fear can take over, making even the most proven best practices seem riddled with risk. Too often how the crisis is managed, not its size, scale, or type, will make all the difference in how quicky your brand rebounds.

In this webinar, we’ll discuss critical factors of customer centric crisis and issues management including transparency, compliance, resolution, and speed, and walk through case examples comprised of common pitfalls cross-functional teams often face, examining the different outcomes of making the best choices against the choices that might “feel safest” in the moment.


Beth Ziff

Executive Vice President, Customer Engagement and Co-Founder of Premiere Response

Presented by Premiere Response:


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