Prior to the COVID-19 pandemic, no one ever asked toilet paper executive Andrew Noble about his job.

“Friends and family who know I work in toilet paper never wanted to talk about that before,” Noble, who has overseen Georgia-Pacific’s Angel Soft brand for four years.

But by early March of this year, when panicsked consumers began frantically stock-piling toilet paper causing shortages, he was all of a sudden the most popular guy in the room.

“Suddenly everyone want to talk about [toilet paper] all the time,” he said. “Even my own mother wanted to know if I had any toilet paper I could get her.”

Noble tried to explain as best he could to help everyone (even his mom), “Yes, we’re making it. Yes, things are happening as fast as they can be,'” Noble said.

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Andrew Noble

Vice President of Angel Soft Brand, Georgia-Pacific LLC