Webinar
How CPG Brands Can Achieve Omnichannel Control in the Online Marketplace Age
May 3 | 1:00 p.m. ET
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How CPG Brands Can Achieve Omnichannel Control in the Online Marketplace Age
An Industry Insights Webinar
Insights for CPG companies presented by premier Consumer Brands partners
May 3 | 1:00 p.m. ET
One of the most common challenges faced by CPG brands to their omnichannel business strategy is a lack of control over online sales. Brands are continually disrupted by unauthorized sellers, MAP violations, channel conflict and other issues.
Join Vorys eControl Partner Whitney Gibson for a discussion on how developing a holistic omnichannel control strategy will enable your CPG brand to drive profitable revenue in today’s market. Whitney will discuss how to build internal alignment, create foundational policies, and use data analytics and KPIs to monitor, prioritize, and identify sellers and their product sources for a holistic control of marketplaces. Whitney will also review unique strategies for using sales and other data to identify diversion sources and cut off the leaks as well as case studies where brands leveraged control to drive increased growth in their online and offline channels.
Speaker
Whitney Gibson | LinkedIn
Partner, Vorys
This webinar is only open to CPG professionals.
Presented by Consumer Brands Partner:
To learn more about joining Consumer Brands as a member or partner, contact us here.
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