Pivoting Communication Efforts for CPG

Tuesday, October 27 | 1:00 p.m. EDT

When the COVID-19 pandemic began, CPG companies were forced to rethink the way businesses operated. From an increased focus on worker safety to adapting to a remote workforce, companies pivoted the way they approached every aspect of their business; communication was no exception.


Join Anna Umphress, senior director —communications and public affairs, Georgia-Pacific, and Sarah Kittel, vice president, corporate affairs, Ferrara, as they discuss their approach to getting out targeted messages at the right time, to the right audiences and at the right cadence. These leaders in CPG will discuss how communication efforts have evolved as a result of the pandemic, from internal communications to investor relations and corporate communications to marketing. Hear what companies have learned from the last six months and how that impacts their strategies moving forward.

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