Building Direct Consumer Relationships
with Jessica Alba and Nick Vlahos, The Honest Company
Thursday, September 17 | 1:00 p.m. EDT
While understanding consumers has always been at the heart of what makes CPG companies successful, changes in shopping behavior and an increasing expectation of trust in brands have given rise to a new generation of industry visionaries.
Join The Honest Company Founder Jessica Alba and CEO Nick Vlahos as they reveal how their brand found success by leveraging a “start-up mentality” to authentically understand and connect with consumers. Hear about the unique pressures facing modern CPG brands as they build and maintain authentic consumer relationships, while staying on the cusp of innovation. And get an inside look at The Honest Company’s approach to success and how their company mission drives their path for the future.
Access. Insights. Ideas.
CPG Speaks brings the industry’s influential leaders directly to you to share their insights and engage on the pressing issues that will define the future.
CPG SPEAKS IS Presented by
Our Updates, Delivered to You
Receive the latest updates from the Consumer Brands Association.