Consumers are confused about what CBD is, what it does and if it is safe.
Lack of Regulations Threaten Consumer Safety and Trust
The cannabidiol (CBD) market is exploding, yet research shows that there is an alarming lack of consumer knowledge about CBD. More concerning, with one-in-three Americans using CBD, the overwhelming majority assumes the products are subject to federal regulations and safety oversight when, in fact, few regulations exist.
All of this has forced leading consumer brands to the sidelines, deterred by a Wild West marketplace and no clear guidelines on testing, dosage or product safety requirements.
See What’s New
Consumer Brands Statement on Funding for Enhanced Regulatory Activities and Research of CBD
Consumer Brands Applauds FDA Study, Urges Congress to Fund FDA to Ensure Consumer Safety
Consumer Brands Applauds House Appropriations Subcommittee for Including CBD Funding Recommendation in 2021 FDA Budget
Assumptions and Alarms About Regulation
The percent of Americans that incorrectly assume or have no idea if CBD is federally regulated.
The rating Americans give themselves, on a scale of one to ten, on their knowledge about CBD.
The number of bills regulating CBD that are currently moving in 38 state legislatures.
Smart, clearly articulated regulations are essential to providing consumers the information they need to make the best choices for themselves and their families. Right now, American consumers do not have that.
Today’s inconsistent, and often contradictory, state and local CBD regulations — coupled with the lack of methodical testing and safety requirements — put consumer safety at risk.
Four-in-ten Americans (39%) incorrectly believe CBD is just another name for marijuana and more than half mistakenly think it can get you “high.” Despite clear confusion, two-thirds (66%) of Americans believe it is safe.
Consumers will benefit from clearly articulated, uniform federal regulatory standards and they need them now. The CBD market is rife with uncertainty, putting consumer safety on the line, and it should prompt more than concern — it must prompt action.
Championing Smart Regulation
Patchwork state regulations hurt consumers, undermine public health and cost the U.S. economy billions of dollars each year. The Consumer Brands Association advocates for smart regulatory frameworks that maintain affordability, promote choice and build consumer trust.
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