Conagra Brands’ annual ‘Shine the Light on Hunger’ campaign rallies support to combat food insecurity in the Greater Omaha area, which is home to the company’s largest workforce. The program serves as a city-wide call to action for businesses, organizations, leaders and the community to donate foods and funds, benefitting the Food Bank for the Heartland. The Conagra Brands Foundation also matches all cash donations to the campaign, up to $100,000.
Each year, Conagra also sponsors an ice skating rink in downtown Omaha during the Holiday Lights Festival, with a portion of the admission fee directly benefitting the food bank. Additionally, groups of Conagra employees volunteer their time to prepare and serve over 1,500 hearty meals at six shelters in the Greater Omaha area.
In 2018, through Conagra’s leadership, this campaign helped raise the equivalent of more than 2 million meals for the food bank.